Articles

• THE EFFECTIVENESS OF LEAN SIX SIGMA IMPLEMENTATION IN HEALTH-CARE FACILITIES

  Donn Kevinson Sondakh, Risty Mandane Laloan

  104-111

  • pdf

  DOI: https://doi.org/10.60090/kjm.v4i2.1016.104-111
• THE INFLUENCE OF DIGITAL BRANDING ON BRAND AWARENESS AND PURCHASE DECISIONS AMONG MSMES IN PALEMBANG: A CASE STUDY ON ZANAIA ACRYLIC

  RM Chairil Andri, Hadi Wijaya

  112-127

  • pdf

  DOI: https://doi.org/10.60090/kjm.v4i2.1009.112-127
• THE IMPACT OF E-COMMERCE IMPLEMENTATION ON THE INCOME OF SUKMAJAYA'S MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AFTER THE PANDEMIC PERIOD

  Rahmawati Ulfah

  128-137

  • pdf

  DOI: https://doi.org/10.60090/kjm.v4i2.1004.128-137
• THE EFFECT OF TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) ON E-COMMERCE ADOPTION AMONG SMES AT MAGELANG REGENCY

  Suci Ayu Sudari

  138-146

  • pdf

  DOI: https://doi.org/10.60090/kjm.v4i2.1002.138-146
• ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY)

  Hadi Wijaya, RM Chairil Andri, Dwi Rachmawati

  147-162

  • pdf

  DOI: https://doi.org/10.60090/kjm.v4i2.1007.147-162
• SHORT VIDEO APPLICATION USAGE AND FLOW EFFECT ON IMPULSE BUY

  Irawan Wingdes, Yosua Markoliano Luwuk

  163-172

  • pdf

  DOI: https://doi.org/10.60090/kjm.v4i2.1027.163-172