THE IMPACT OF E-COMMERCE IMPLEMENTATION ON THE INCOME OF SUKMAJAYA'S MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AFTER THE PANDEMIC PERIOD
Abstract
This research is to determine the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period and to assess the extent of this influence. The sample size for this research consists of 100 respondents. The data used in this study are primary data collected through questionnaires, and the correlation analysis model adopted is the Pearson Product Moment Correlation. Based on the results of the analysis conducted, a significance level of 5% yields a value of 0.380, which is greater than 0.361. This implies that H0 is rejected, and Ha is accepted, signifying the influence of e-commerce implementation on the income of micro, small, and medium enterprises (MSMEs) in Sukmajaya after the pandemic period.
Keywords: E-Commerce, Earning, MSMES, Pandemic
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Arikunto, S. (2010). Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka Cipta.
Awali, H., & Rohmah, F. (2020). Urgensi pemanfaatan E-marketing pada keberlangsungan UMKM di kota Pekalongan di tengah dampak Covid-19. Jurnal Ekonomi dan Bisnis Islam, 2 (1), 1-14.
Badan Pusat Statistik. (2020). Berita Resmi Statistik: Perilaku Masyarakat di Masa Pandemi Covid-19 September 2020. Jakarta Badan Pusat Statistik. https://www.bps.go.id/publication/2020/09/28/f376dc33cfcdeec4a514f09c/perilaku-masyarakat-di-masa-pandemi-covid-19.html
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation, and Practice. Pearson.
Diandrino, D. (2018). Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan UMKM Kedai Kopi di Kota Malang. Jurnal Ilmiah Mahasiswa FEB, 6 (2).
Fahrezi, M., & Rizaldi, A. (2023). Rejuvenation of MSME organization workforce in maximizing digital marketing operations. Klabat Journal of Management, 4(1), 1-8.
Habiba, A. F. C & Prasetyia F, (2022). Analisis pengaruh penerapan e-commerce terhadap pendapatan UMKM di masa pandemi. Journal of Development Economic and Social Studies. 1(3), 408-420. http://dx.doi.org/10.21776/jdess. 2022.01.3.06.
Hardilawati, W.N. (2020). Strategi bertahan UMKM di tengah pandemi Covid-19: The survival strategy of SMEs during the covid-19 pandemic. Jurnal Akuntansi & Ekonomika, 10 (1), 89-98.
Ikhsan, M., & Hasan, M. 2020. Analisis dampak penggunaan e-commerce dalam meningkatan omzet penjualan UMKM di kota Makassar. Journal of Economic Education and Entrepreneurship Studies, 1(1), 39-46.
Ivanov, D., & Dolgui, A. (2020). Viability of intertwined supply networks: Extending the supply chain resilience angles towards survivability. A position paper motivated by COVID-19 outbreak. International Journal of Production Research, 58(10), 2904-2915.
Kalakota, R., & Whinston, A. B. (1997). Electronic Commerce: A Manager's Guide. Addison-Wesley.
Karagozoglu, N., & Lindell, M. (2004). Electronic commerce strategy, operations, and performance in small and medium‐sized enterprises. Journal of Small Business and Enterprise Development, 11(3), 290-301.
Laudon, K. C., & Traver, C. G. (2020). E-commerce: Business, Technology, Society. Pearson.
Mankiw, N. G., & Taylor, M. P. (2014). Ekonomi Makro. Erlangga.
Maryama, S. (2013). Penerapan e-commerce dalam meningkatkan daya saing usaha. Liquidity: Jurnal Riset Akuntansi dan Manajemen, 2(1), 73-79.
Mayasari, C., & Prasetiya, F. (2020). Compet- itiveness and E-commerce: An Empiri- cal Study on MSMEs Producing Tempe Sanan Chips in Malang City. Journal of Indonesian Applied Economics, 9(2), 10-16.
Muniarti et al. (2013). Alat-Alat Pengujian Hipotesis. Unika Soegija- pranata.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory. McGraw-Hill.
Nurmala, N., Sinari, T., Lilianti, E., Jusmany, J., Emilda, E., Arifin, A., & Novalia, N. (2022). Usaha kuliner sebagai penggerak UMKM pada masa pandemi Covid 19. AKM: Aksi Kepada Masyarakat, 3(1), 65-74..
Perloff, J. M. (2018). Mikroekonomi: Teori dan Aplikasi dengan Pendekatan Matematis. Pearson.
Polii, H. R. L., Soewignyo, F., Sumanti, E. R., & Mandagi, D. W. (2023). Predictive Ability of Financial and Non-Financial Performance for Financial Statement Publication Time Frame: Moderating Role of Covid-19 Pandemic. Revista de Gestao Social E Ambiental, 17(2), e03346-e03346.
Rantung, D. I., Mandagi, D. W., Wuryaningrat, N. F., & Lelengboto, A. L. P. (2023). Small medium enterprises brand gestalt: A key driver of customer satisfaction and repurchase intention. International Journal of Professional Business Review, 8(6), e01463-e01463.
Rayo, E. F., & Rantung, R. (2020). Analisis faktor pemasaran kewirausahaan pada UMKM di Indonesia. Klabat Journal of Management, 1(2), 8-19.
Setyorini, D., Nurhayaty, E., & Rosmita. (2019). Pengaruh Transaksi Online (E- commerce) Terhadap Peningkatan Laba UMKM (Studi Kasus UMKM Pengolahan Besi Ciampea Bogor Jawa Barat). Jurnal Mitra Manajemen, 3(5). 501-509.
Sevtian, F. I. 2011. Pengaruh E- commerce terhadap tingkat volume penjualan sandal kelom geulis di CV Kelomgeulis Tasikmalaya. Skripsi, Jakarta: FPEB Universitas Pendidika Indonesia.
Smith, R. D., Keogh-Brown, M. R., Barnett, T., & Tait, J. (2020). The economy-wide impact of pandemic influenza on the UK: a computable general equilibrium modelling experiment. BMJ, 336(7651), 912-914.
Sondakh, D., Lumingkewas, V., Laoh, L. C., & Sandag, G. A. (2022). Pengaruh sosial media marketing terhadap penjualan usaha mikro kecil dan menengah (UMKM). Klabat Journal of Management, 3(1), 67-82.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.
Sulistyorini, P., Royanti, N. I., & Yunianto, E. (2014). Pengaruh adopsi e-commerce terhadap keberhasilan usaha (studi kasus pedagang batik di pasar grosir setono). Jurnal Litbang Kota Pekalongan, 7, 1-18
Toding, J. S., & Mandagi, D. W. (2022). Dimensi brand gestalt sebagai prediktor kepuasan pelanggan dan niat membeli ulang pelanggan UMKM. Jurnal Ilmiah Manajemen Bisnis dan Inovasi (JMBI), 9(3), 1167-1185.
Warbung, C. J. E., Wowor, M. C., Walean, R. H., & Mandagi, D. W. (2023). The impact of social media marketing on beauty clinic brand equity: the Case of Zap Manado. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 8(4), 8.
Waworuntu, E. C., Mandagi, D. W., & Pangemanan, A. S. (2022). ‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product. Society, 10(2), 351-369.
Published
2023-09-29
How to Cite
ULFAH, Rahmawati.
THE IMPACT OF E-COMMERCE IMPLEMENTATION ON THE INCOME OF SUKMAJAYA'S MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) AFTER THE PANDEMIC PERIOD.
Klabat Journal of Management, [S.l.], v. 4, n. 2, p. 128-137, sep. 2023.
ISSN 2722-726X.
Available at: <https://ejournal.unklab.ac.id/index.php/kjm/article/view/1004>. Date accessed: 15 sep. 2024.
doi: https://doi.org/10.60090/kjm.v4i2.1004.128-137.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
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