Website Quality and Social Media Influencers as Key Drivers of Online Purchase Intention in Thanksinsomnia
Abstract
Analyzing online purchase intention in Thanksinsomnia Indonesia is crucial as it provides critical insights into consumer behavior in an increasingly digital environment. Online purchase intention reflects a consumer’s likelihood to make a purchase, which ultimately has a direct impact on revenue and business growth. By understanding the factors that influence online purchase intention, such as website quality, user experience, and the influence of social media influencers, companies can optimize their digital marketing strategies. In addition, this analysis helps in identifying potential barriers that may prevent consumers from making a purchase, allowing companies to make necessary improvements to increase conversions. In the context of intense competition in the e-commerce market, a deep understanding of online purchase intention also allows Thanksinsomnia to remain relevant and competitive, while building long-term relationships with customers. This article examines the influence of website quality and social media influencers on online purchase intention. This study uses a quantitative approach with a survey method involving 200 respondents, who are active consumers of the brand. The data were analysed using multiple linear regression to test the relationship between the independent and dependent variables. The results showed that website quality has a significant and positive influence on online purchase intention, while the influence of social media influencers also contributes significantly to increasing online purchase intention. In conclusion, both website quality and social media influencers are important factors in shaping consumers' online purchase intentions. These findings provide practical implications for brand managers in optimizing their digital strategies to increase customer engagement and conversion.
References
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Amanah, D., & Harahap, D. A. (2018). Examining The Effect of Product Assortment and Price Discount Toward Online Purchase Decision of University Student in Indonesia. Jurnal Manajemen Dan Kewirausahaan, 20(2), 99–104. https://doi.org/10.9744/jmk.20.2.99
Amanah, D., Harahap, D. A., & Lisnawati, D. (2017). Exploring Online Purchase Decision Among University Students in Indonesia. Journal Of Humanities And Social Science, 22(12), 72–77. https://doi.org/10.9790/0837-2212057277
Amanah, D., Rahayu, A., & Harahap, D. A. (2024). Pemasaran Stratejik Kontemporer: Adaptasi di Era Digital. UPI Press.
Anggraeni, A., & Rachmanita. (2015). Effect of Celebrity Endorser on Consumer Purchase Intention: A Study on Indonesian Consumers. Jurnal Manajemen Indonesia, 15(1), 47–60.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.
Carundeng, S. S., Rantung, D. I., & Mandagi, D. W. (2024). Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding. QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama, 16(1), 467-482.
Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361–380.
Cyr, D., Head, M., & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human-Computer Studies, 68(1–2), 1–21.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102168
Febriani, N., & Dewi, W. W. A. (2019). Perilaku Konsumen di Era Digital : Beserta Studi Kasus. Universitas Brawijaya Press.
Fitriani, R., & Soesilo, I. (2018). Pengaruh Kemudahan Penggunaan, Kualitas Informasi, dan Desain Visual Website terhadap Keputusan Pembelian pada Situs E-Commerce di Indonesia. Jurnal Ekonomi Dan Bisnis, 22(3), 215–228.
Guntur, B. M., Komariah, K., & Norisanti, N. (2023). Analisis Website Quality Terhadap Purchase Intention Melalui E-trust Pada Website Thanksinsomnia. Management Studies and Entrepreneurship Journal, 4(2), 1988–1994.
Hasanov, J., & Khalid, H. (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach. Procedia Computer Science, 72, 382–389.
Jundrio, H., & Keni, K. (2020). Pengaruh Website Quality, Website Reputation Dan Perceived Risk Terhadap Purchase Intention Pada Perusahahaan E-Commerce. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 229–239.
Kim, J., & Lennon, S. J. (2013). The effects of visual and verbal information on attitudes and purchase intentions in internet shopping. Psychology & Marketing, 30(6), 461–469.
Komaling, F. S., & Taliwongso, I. (2023). Analisis pengaruh electronic word of mouth pada media sosial Tiktok terhadap citra merek dan minat beli pelanggan pada situs online Shopee. Klabat Journal of Management, 4(1), 78-89.
Kouser, R., Niazi, G. S. K., & Bakari, H. (2018). How Does Website Quality and Trust Towards Website Influence Online Purchase Intention? Pakistan Journal of Commerce and Social Sciences, 12(3), 909–934.
Lee, Y., & Kozar, K. A. (2006). Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach. Decision Support Systems, 42(3), 1383–1401.
Lestari, R. P., & Yuniarinto, A. (2024). Pengaruh Social Media Influencer Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Mediasi. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen, 3(1), 116–127.
Lim, X. J., Radzol, A. R., Cheah, J.-H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19–36.
Marhareita, C., Kila, I. W., & Mandagi, D. W. (2022). Social media marketing and educational institution brand awareness, image, and attitude. QALAMUNA: Jurnal Pendidikan, Sosial, Dan Agama, 14(1), 257-256.
Maulana, P. (2019, February 12). Mohan Hazian Luncurkan Buku Kedua, Cerita Perjalanannya Membangun Bisnis dan Thanksinsomnia. TribuneSumsel.Com, 1. https://sumsel.tribunnews.com/2019/02/12/mohan-hazian-luncurkan-buku-kedua-cerita-perjalanannya-membangun-bisnis-dan-thanksinsomnia
Mavlanova, T., Benbunan-Fich, R., & Koufaris, M. (2012). Signaling theory and information asymmetry in online commerce. Information & Management, 49(5), 240–247.
Nasikhin, M. N. A. K., Sundari, A., Syaikhuddin, A. Y., & Tyas, S. N. (2025). Buying Interest in TikTok Shop: The Role of Live Streaming, Reviews, and Influencers. Klabat Journal of Management, 6(1), 50-64.
Patmawati, D., & Miswanto, M. (2022). The Effect of Social Media Influencers on Purchase Intention: The Role of Brand Awareness as a Mediator. International Journal of Entrepreneurship and Business Management, 1(2), 170–183.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
Pertiwi, A. A., & Rachmawati, I. (2020). Pengaruh Social Media Influencer terhadap Keputusan Pembelian pada Pengguna Instagram di Kota Surabaya. Jurnal Manajemen Pemasaran, 14(1), 15–23.
Puspita, D. I., & Sabrina, S. (2018). Pengaruh Social Media Influencer terhadap Brand Awareness dan Keputusan Pembelian Produk Fesyen. Jurnal Administrasi Bisnis, 64(1), 34–41.
Putri, M. R. D. (2024). E-commerce bantu pertumbuhan ekonomi digital Indonesia. Antaranews.Com, 1.
Ramadhan, D. A., & Kusuma, H. (2019). Pengaruh Kualitas Website terhadap Keputusan Pembelian Online dengan Kemudahan Penggunaan sebagai Variabel Moderasi. Jurnal Ilmu Manajemen, 7(4), 500–512.
Sijabat, L., Rantung, D. I., & Mandagi, D. W. (2022). The role of social media influencers in shaping customer brand engagement and brand perception. Jurnal Manajemen Bisnis, 9(2), 280-288.
Warbung, C. J. E., Wowor, M. C., Walean, R. H., & Mandagi, D. W. (2023). The impact of social media marketing on beauty clinic brand equity: the Case of Zap Manado. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 8(4), 8.
Waworuntu, E. C., Mandagi, D. W., & Pangemanan, A. S. (2022). ‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product. Society, 10(2), 351-369.
Yaacob, A., Gan, J. L., & Yusuf, S. (2021). The Role Of Online Consumer Review, Social Media Advertisement And Influencer Endorsement On Purchase Intention Of Fashion Apparel During Covid-19. Journal of Content, Community & Communication, 14(7), 17–33.
Yusi, M. S., & Idris, U. (2020). Statistika untuk Ekonomi, Bisnis, & Sosial. Andi Offset.
Al-Mu’ani, L., Alrwashdeh, M., Ali, H., & Al-Assaf, K. T. (2023). The effect of social media influencers on purchase intention: Examining the mediating role of brand attitude. International Journal of Data and Network Science, 7, 1217–1226.
Amanah, D., & Harahap, D. A. (2018). Examining The Effect of Product Assortment and Price Discount Toward Online Purchase Decision of University Student in Indonesia. Jurnal Manajemen Dan Kewirausahaan, 20(2), 99–104. https://doi.org/10.9744/jmk.20.2.99
Amanah, D., Harahap, D. A., & Lisnawati, D. (2017). Exploring Online Purchase Decision Among University Students in Indonesia. Journal Of Humanities And Social Science, 22(12), 72–77. https://doi.org/10.9790/0837-2212057277
Amanah, D., Rahayu, A., & Harahap, D. A. (2024). Pemasaran Stratejik Kontemporer: Adaptasi di Era Digital. UPI Press.
Anggraeni, A., & Rachmanita. (2015). Effect of Celebrity Endorser on Consumer Purchase Intention: A Study on Indonesian Consumers. Jurnal Manajemen Indonesia, 15(1), 47–60.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133–152.
Carundeng, S. S., Rantung, D. I., & Mandagi, D. W. (2024). Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding. QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama, 16(1), 467-482.
Chetioui, Y., Benlafqih, H., & Lebdaoui, H. (2020). How fashion influencers contribute to consumers’ purchase intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361–380.
Cyr, D., Head, M., & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human-Computer Studies, 68(1–2), 1–21.
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798–828.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59. https://doi.org/https://doi.org/10.1016/j.ijinfomgt.2020.102168
Febriani, N., & Dewi, W. W. A. (2019). Perilaku Konsumen di Era Digital : Beserta Studi Kasus. Universitas Brawijaya Press.
Fitriani, R., & Soesilo, I. (2018). Pengaruh Kemudahan Penggunaan, Kualitas Informasi, dan Desain Visual Website terhadap Keputusan Pembelian pada Situs E-Commerce di Indonesia. Jurnal Ekonomi Dan Bisnis, 22(3), 215–228.
Guntur, B. M., Komariah, K., & Norisanti, N. (2023). Analisis Website Quality Terhadap Purchase Intention Melalui E-trust Pada Website Thanksinsomnia. Management Studies and Entrepreneurship Journal, 4(2), 1988–1994.
Hasanov, J., & Khalid, H. (2015). The Impact of Website Quality on Online Purchase Intention of Organic Food in Malaysia: A WebQual Model Approach. Procedia Computer Science, 72, 382–389.
Jundrio, H., & Keni, K. (2020). Pengaruh Website Quality, Website Reputation Dan Perceived Risk Terhadap Purchase Intention Pada Perusahahaan E-Commerce. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(2), 229–239.
Kim, J., & Lennon, S. J. (2013). The effects of visual and verbal information on attitudes and purchase intentions in internet shopping. Psychology & Marketing, 30(6), 461–469.
Komaling, F. S., & Taliwongso, I. (2023). Analisis pengaruh electronic word of mouth pada media sosial Tiktok terhadap citra merek dan minat beli pelanggan pada situs online Shopee. Klabat Journal of Management, 4(1), 78-89.
Kouser, R., Niazi, G. S. K., & Bakari, H. (2018). How Does Website Quality and Trust Towards Website Influence Online Purchase Intention? Pakistan Journal of Commerce and Social Sciences, 12(3), 909–934.
Lee, Y., & Kozar, K. A. (2006). Investigating the effect of website quality on e-business success: An analytic hierarchy process (AHP) approach. Decision Support Systems, 42(3), 1383–1401.
Lestari, R. P., & Yuniarinto, A. (2024). Pengaruh Social Media Influencer Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Mediasi. Jurnal Manajemen Pemasaran Dan Perilaku Konsumen, 3(1), 116–127.
Lim, X. J., Radzol, A. R., Cheah, J.-H., & Wong, M. W. (2017). The impact of social media influencers on purchase intention and the mediation effect of customer attitude. Asian Journal of Business Research, 7(2), 19–36.
Marhareita, C., Kila, I. W., & Mandagi, D. W. (2022). Social media marketing and educational institution brand awareness, image, and attitude. QALAMUNA: Jurnal Pendidikan, Sosial, Dan Agama, 14(1), 257-256.
Maulana, P. (2019, February 12). Mohan Hazian Luncurkan Buku Kedua, Cerita Perjalanannya Membangun Bisnis dan Thanksinsomnia. TribuneSumsel.Com, 1. https://sumsel.tribunnews.com/2019/02/12/mohan-hazian-luncurkan-buku-kedua-cerita-perjalanannya-membangun-bisnis-dan-thanksinsomnia
Mavlanova, T., Benbunan-Fich, R., & Koufaris, M. (2012). Signaling theory and information asymmetry in online commerce. Information & Management, 49(5), 240–247.
Nasikhin, M. N. A. K., Sundari, A., Syaikhuddin, A. Y., & Tyas, S. N. (2025). Buying Interest in TikTok Shop: The Role of Live Streaming, Reviews, and Influencers. Klabat Journal of Management, 6(1), 50-64.
Patmawati, D., & Miswanto, M. (2022). The Effect of Social Media Influencers on Purchase Intention: The Role of Brand Awareness as a Mediator. International Journal of Entrepreneurship and Business Management, 1(2), 170–183.
Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
Pertiwi, A. A., & Rachmawati, I. (2020). Pengaruh Social Media Influencer terhadap Keputusan Pembelian pada Pengguna Instagram di Kota Surabaya. Jurnal Manajemen Pemasaran, 14(1), 15–23.
Puspita, D. I., & Sabrina, S. (2018). Pengaruh Social Media Influencer terhadap Brand Awareness dan Keputusan Pembelian Produk Fesyen. Jurnal Administrasi Bisnis, 64(1), 34–41.
Putri, M. R. D. (2024). E-commerce bantu pertumbuhan ekonomi digital Indonesia. Antaranews.Com, 1.
Ramadhan, D. A., & Kusuma, H. (2019). Pengaruh Kualitas Website terhadap Keputusan Pembelian Online dengan Kemudahan Penggunaan sebagai Variabel Moderasi. Jurnal Ilmu Manajemen, 7(4), 500–512.
Sijabat, L., Rantung, D. I., & Mandagi, D. W. (2022). The role of social media influencers in shaping customer brand engagement and brand perception. Jurnal Manajemen Bisnis, 9(2), 280-288.
Warbung, C. J. E., Wowor, M. C., Walean, R. H., & Mandagi, D. W. (2023). The impact of social media marketing on beauty clinic brand equity: the Case of Zap Manado. International Journal of Professional Business Review: Int. J. Prof. Bus. Rev., 8(4), 8.
Waworuntu, E. C., Mandagi, D. W., & Pangemanan, A. S. (2022). ‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product. Society, 10(2), 351-369.
Yaacob, A., Gan, J. L., & Yusuf, S. (2021). The Role Of Online Consumer Review, Social Media Advertisement And Influencer Endorsement On Purchase Intention Of Fashion Apparel During Covid-19. Journal of Content, Community & Communication, 14(7), 17–33.
Yusi, M. S., & Idris, U. (2020). Statistika untuk Ekonomi, Bisnis, & Sosial. Andi Offset.
Published
2025-08-05
How to Cite
AMANAH, Dita; HARAHAP, Dedy Ansari.
Website Quality and Social Media Influencers as Key Drivers of Online Purchase Intention in Thanksinsomnia.
Klabat Journal of Management, [S.l.], v. 6, n. 2, p. 151-168, aug. 2025.
ISSN 2722-726X.
Available at: <https://ejournal.unklab.ac.id/index.php/kjm/article/view/1271>. Date accessed: 13 oct. 2025.
doi: https://doi.org/10.60090/kjm.v6i2.1271.79-96.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
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