The Role of Cyberpsychology in the Context of Digital Marketing
Abstract
The widespread use of the internet and digital technology is revolutionizing consumer interactions with the business world. This necessitates marketers to grasp how psychological factors influence behavior in the virtual realm, a facet that can be explored through the field of cyberpsychology. Cyberpsychology offers insights into human interactions with the digital world, paving the way for personalized marketing content and a profound understanding of consumer preferences. This study aims to elucidate the role of cyberpsychology in the context of digital marketing, providing additional insights into efforts to optimize business strategies in the digital realm. The research employs a literature review method sourced from online platforms. The results indicate that a deep understanding of the relationship between cyberpsychology and digital marketing has unveiled the complexity of human interactions in the digital sphere, the dynamics of consumer behavior, and the pivotal role of color psychology and design in crafting successful digital marketing campaigns. The implications of these findings can offer valuable guidance for marketers to enhance consumer engagement, comprehend market preferences, and devise more effective marketing strategies amidst the evolving challenges of the digital era.
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Mandagi, D. W., & Aseng, A. C. (2021). Millennials and Gen Z's Perception of Social Media Marketing Effectiveness on the Festival's Branding: The Mediating Effect of Brand Gestalt. Asia-Pacific Social Science Review, 21(3).
Mandagi, D. W., & Sondakh, D. K. (2022). Exploring the Multi-Dimensionality of Tourism Destination Brand Story. African Journal of Hospitality, Tourism and Leisure, 11(6), 2128-2142.
Mandagi, D. W., & Wuryaningrat, N. F. (2023). Peran mediasi kepuasan pelanggan pada pengaruh gestalt merek terhadap niat membeli kembali: Studi empiris pada UMKM di Manokwari. In Prosiding Seminar Nasional Forum Manajemen Indonesia, 15, 117-130.
Mandagi, D. W., Rantung, D. I., Rasuh, D., & Kowaas, R. (2023). Leading through disruption: The role of transformational leadership in the digital age. Jurnal Mantik, 7(3), 1597-1161.
Manggopa, S., Sumenda, C., Kainde A, L. L., & Mandagi, D. (2023). Efektivitas sosial media marketing dalam membangun brand institusi pendidikan: Perspektif generasi Z. EDUKASIA: Jurnal Pendidikan Dan Pembelajaran, 4(2), 2517-2526. Retrieved from
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Martin, K. D., & Murphy, P. E. (2017). The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45(2), 135–155. https://doi.org/10.1007/s11747-016-0495-4
Martiskova, P., & Svec, R. (2020). Digital era and consumer behavior on the internet. Digital Age: Chances, Challenges and Future 7, 92–100.
Maulana, A., Satrio, D., Hasibuan, A., Nasution, S. P., Munte, R. N., Hutabarat, M. L. P., ... & Syukriah, E. A. (2023). Manajemen Bisnis Digital dan E-Commerce. Yayasan Kita Menulis.
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Mustapha, I., Khan, N., & Qureshi, M. I. (2022). Is Technology Affecting the Way Our Minds Operate? Digital Psychology of Users in the Era of Digitalization. In Advanced Transdisciplinary Engineering and Technology (pp. 71–92). Springer.
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Nunan, D., & Di Domenico, M. (2019). Older Consumers, Digital Marketing, and Public Policy: A Review and Research Agenda. Journal of Public Policy & Marketing, 38(4), 469–483. https://doi.org/10.1177/0743915619858939
Pasuhuk, L. S., & Mandagi, D. W. (2023). Integrating Social Media Marketing and Brand Gestalt: An Empirical Analysis in Educational Institutions. EDUKASIA: Jurnal Pendidikan Dan Pembelajaran, 4(2), 2795-2804.
Pautasso, M. (2019). The structure and conduct of a narrative literature review. A Guide to the Scientific Career: Virtues, Communication, Research and Academic Writing, 299–310.
Poluan, M. S., Pasuhuk, L. S., & Mandagi, D. W. (2022). The role of social media marketing in local government institution to enhance public attitude and satisfaction. Jurnal Ekonomi, 11(03), 1268-1279.
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Published
2024-02-18
How to Cite
DEWANI, Shinta Laura; PRESIDA, Sesy Briliana; SWATANTRA, Gallant Yosava.
The Role of Cyberpsychology in the Context of Digital Marketing.
Klabat Journal of Management, [S.l.], v. 5, n. 1, p. 72-89, feb. 2024.
ISSN 2722-726X.
Available at: <https://ejournal.unklab.ac.id/index.php/kjm/article/view/1060>. Date accessed: 05 dec. 2024.
doi: https://doi.org/10.60090/kjm.v5i1.1060.72-89.
Section
Articles
This work is licensed under a Creative Commons Attribution 4.0 International License.
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