ANDRI, RM Chairil; 						WIJAYA, Hadi.
 THE INFLUENCE OF DIGITAL BRANDING ON BRAND AWARENESS AND PURCHASE DECISIONS AMONG MSMES IN PALEMBANG: A CASE STUDY ON ZANAIA ACRYLIC.
<strong>Klabat Journal of Management</strong>, [S.l.], v. 4, n. 2, p. 112-127, sep. 2023.
ISSN 2722-726X.
Available at: &lt;<a href="https://ejournal.unklab.ac.id/index.php/kjm/article/view/1009" target="_new">https://ejournal.unklab.ac.id/index.php/kjm/article/view/1009</a>&gt;. Date accessed: 07 oct. 2025.
doi: <a href="https://doi.org/10.60090/kjm.v4i2.1009.112-127">https://doi.org/10.60090/kjm.v4i2.1009.112-127</a>.