Critical Analysis of Intrinsic Global Business and Human Natures

Abstract

The objective of this study is to identify the intrinsic global business operations and human natures of the products and services produced and consumed. Global business organizations are very popular and fluid in establishing according to the market feasibility of accepted products/services. Either satisfying needs/wants or creating new tastes and preferences added to the existing products/services. These satisfy human craving, passion, and convenience. The gap identified is between needs/wants and the existence of global businesses on a long period in the market. From where do the marketers derive these market realities? How do global marketers bridge this gap for a sustainable business? This study is a combination of quantitative and qualitative research. Secondary data was used in the analysis of the research question(s)/hypothesis. The observation method was administered, and data were analyzed. The data set include: product/service features/characteristics, advertisements, reviews, up and downsides, and influenced intrinsic human nature of physiological-cognitive-social-spiritual propensities towards needs/wants on consumption that generated company revenue. The findings of this research show the characteristics linked with the downside of human physiological, physio-cognitive, and physio-sociological, physio-spiritual needs. Hence, global organizations use an algorithm based on the human nature of weaknesses to manifest addictions to buy products/services and to lose their individuality.

Keywords: Intrinsic, global business nature, human nature