Business Intent of Organizations Growth vs. Consumers Growth as Goal(s)

Abstract

The objective of this research is to identify out whether organizations evaluate consumers’ growth as the ideal for an organization’s growth. The problem statement is to acknowledge the growth of an organization is a permanent objective inherently connected to all its goals. The expected satisfaction of customers is considered by companies. Yet, customer growth, the foundational principle, is poorly covered in the goal of an organization. The gap in the company marketing perception of producing and marketing its products/services and consumers’ growth with its products/services is the identified research aims. This research is mostly qualitative, and part involves quantitative analysis. Secondary data is used in this research. Two different measuring tools were designed as research instruments for evaluating organizations’ mission strategies for consumers’ growth and products/service usage of consumers’ growth. The qualitative method used in this research is the ethnographic research method. Descriptive/statistics-based analyses were also used for the quantitative analysis. The study results show organizations do not estimate consumers growth resulting from the usage of products/services. But most organizations’ strategies are designed on the prevailing market situations of consumers’ needs for organizational growth effectiveness. The results of this study confirm that organizations do not deliberately initiate in understanding and measuring consumers’ growth through their products and services but identify consumers’ needs and wants over the situation to produce products and services. The null hypothesis is accepted, “Organizations growth goals include consumers growth goals partially.” General market-based thinking inherently includes the partial consumer’s growth goals based on their needs and wants. Therefore, organizations’ interest in consumers’ growth goals is limited to the interests of organizations’ growth goals. Thus, sustainability strategy is superficial than deep level.

Keywords: Business intent, organization, consumers’, growth