FACTORS DETERMINING STUDENTS DECISION TO USE DIGITAL WALLETS

  • Sharon Kumaratih Dewi Wardoyo Fakultas Ekonomi dan Bisnis Universitas Klabat
  • Tamariska Cimberly Lumawir Fakultas Ekonomi dan Bisnis Universitas Klabat
  • Regina Manopo Fakultas Ekonomi dan Bisnis Universitas Klabat

Abstract

This study aims to find out what factors determine student decisions to use digital wallets. This study uses a qualitative approach to identify variables and a quantitative to classify variables into factors. This study took students studying in Indonesia as a sample, and 11 students underwent interviews and 309 students who became questionnaire respondents. After conducting the interview, 36 variables appear. Only 18 variables meet the value of communalities for further analysis to determine the factors determining the decision using the Exploratory Factor Analysis technique. The results of this study found that six factors determine the decision to use digital wallets by students, namely Primary Needs, Utilities Spending, Convenience, Education, E-Commerce, and Behavioral Shifting. The factor that most influences students' decisions to use digital wallets is the Primary Needs.


 


Keywords : Behavioral Shifting, College Student, Convenience, Digital Wallets, E-Commerce, Education, Primary Needs, Utilities Spending


                   

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Published
2021-02-28
How to Cite
WARDOYO, Sharon Kumaratih Dewi; LUMAWIR, Tamariska Cimberly; MANOPO, Regina. FACTORS DETERMINING STUDENTS DECISION TO USE DIGITAL WALLETS. Klabat Journal of Management, [S.l.], v. 2, n. 1, p. 48-56, feb. 2021. ISSN 2722-726X. Available at: <http://ejournal.unklab.ac.id/index.php/kjm/article/view/558>. Date accessed: 21 oct. 2021. doi: https://doi.org/10.31154/kjm.v2i1.558.48-56.